smitten photos

Smitten is a dating app that makes single life more fun. Launched in Iceland in 2020 and has expanded to Sweden, Denmark, and Norway. Smitten introduced games such as Guessary - a fact-guessing mini-game in which users can find a good match without needing to ask some tiresome questions. Smitten is all about making dating fun, it should not be boring to go on Smitten, play some games, and enjoy being single!

Ice hearts were strategically positioned at the entrance of one of Oslo's busiest parks, and served as a cleverly coordinated event. Capturing the attention of unsuspecting passersby, the frozen hearts beamed with an allure that invited exploration and discovery. As curious onlookers approached, they found themselves at the center of an engaging experience, encouraging interaction with smaller ice hearts scattered throughout the area.

The ingenious concept of "breaking the ice" took center stage, where uncovering the small red hearts concealed within the sculptures became a delightful challenge. Freeing the hearts revealed not just a vibrant burst of colour but also the chance to win a gift card boasting an array of enticing prizes. Beyond their aesthetic appeal, these ice sculptures became dynamic catalysts for social interaction, acting as both eye-catching conversation starters and gateways to unexpected connections. Attendees, drawn into the festivities, found themselves breaking through barriers in more ways than one, as the shared experience of unraveling these icy treasures transformed the event into a lively platform for forging new connections amidst the wintry beauty of Oslo's iconic park. Just as Smitten intends to be.

Breaking the Ice